America Hears, Inc., the Bristol, Pa.-based online supplier of premium digital hearing instruments, introduced a new advanced-technology digital hearing aid for $999 and launched two new product families that deliver the industry’s best price/performance starting at $749 per hearing aid.

The new America Hears Freedom32 SIE 312 hearing aid features powerful 32-channel digital sound processing to provide improved performance in background noise and wind-noise reduction using a dynamic directional microphone, distortion-free amplification of music using advanced feedback cancellation, improved battery life, easy customization using data logging, and manual volume control with a tiny touch-sensitive rolling switch.

Its speaker-in-the-ear design, lightweight, miniature form factor, and exceptional sound quality in all situations offer unprecedented performance and comfort at less than half the price of other comparable premium-brand hearing aids. It leads the new Freedom32 product family that includes nine hearing instruments with a broad range of features, functions and form factors.

America Hears also announced its new seven-member Freedom16 product family. Featuring powerful 16-channel sound processing using the same digital hardware and software platform as the Freedom32 family to enable many of the same advanced features, it sets a new entry-level price/performance standard for premium digital hearing aids. The two new product families replace America Hears’ best-selling Freedom AD product line with even greater performance benefits at the new breakthrough price points.

“At $999, the America Hears Freedom32 family sets a new price/performance standard for the hearing-aid industry,” says Henry Smith, founder and CEO of America Hears. “And at $749, the America Hears Freedom16 family is a giant step forward in our mission to put premium digital hearing aids within reach of the vast market of consumers who need hearing assistance but cannot afford the multi-thousand-dollar price tag of other premium-performance brands.”

The America Hears Freedom32 and Freedom16 products are available in open-fit, behind-the-ear, and custom form factors suitable for any degree of hearing loss. All America Hears products are available direct from the manufacturer over the Internet. They arrive programmed to the customer’s individual hearing profile by the company’s audiologists and come with the America Hears’ unique Virtual Office software enabling users to make additional adjustments on their personal computers at home.

Source: America Hears